NHS
Unlocking easier access to public healthcare
United Kingdom
Increase uptake in app usage at a national level.
The NHS App is a free tool providing a simple and secure way to access a range of NHS services. Through a multi-platform nationwide campaign, we convinced the UK that managing their healthcare is just a tap away.
Easily manage your healthcare straight from your phone.
We showed the public that the NHS app is so quick and easy to use, you barely have to lift a finger. Across social, digital, OOH and more, we used multiple nudge tactics to get the nation viewing records, booking appointments and ordering prescriptions with the tap of a button
Increasing knowledge of how easy it is to access public healthcare services.
The campaign led to a huge boost in app usage and enhanced public understanding of the app’s features. We even exceeded multiple campaign KPIs, keeping viewers engaged and leading them to click through to the NHS app website for more information.
100,628,243
total impressions delivered across all paid social channels
821,725
clicks through to the NHS app website, exceeding the target by 77%
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