Lloyds Bank
Capturing new audiences with a photo competition
United Kingdom
A social uplift for Lloyds Bank.
Lloyds Bank approached TG to help uplift positive sentiment across their social media channels.
Capturing the nation.
TG developed the idea of an amateur photography competition on social media channels leading up to world photography day on 19 August.
We invited the public to use their own photos to help Lloyds Bank document the Great British Landscape, knowing that people would want to be part of it because it would be a high-profile competition, judged by photography experts, and an opportunity for participants to have their creativity recognised by professionals. And win a prize!
Boosting positivity and engagement through visual storytelling.
The campaign saw an uplift in engagement across channels and a big boost in positive sentiment. We even managed to build a British themed bank of unique imagery we could use on social media for years to come.
"TG are consistently attentive, collaborative and looking for new angles to reach our audience."
Richard Warren Director of Marketing, Lloyds Bank
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